How to design the perfect roller banner - 2023

How to design the perfect roller banner in 2023


Roller banners are an excellent way to showcase your business and offer a great place to put your logo, tagline and contact info. Here are our top tips for roller banner design.

Roller banners are an excellent way to showcase your business and offer a great place to put your logo, tagline and contact info. Here are our top tips for roller banner design.

When it comes to roller banner design, there are a few key elements you need to consider. The first of these is the call to action, which is often overlooked by people who are new to designing banners. This should be at the top of your list so that it's clear what you want visitors to do once they have reached your page.

Secondly, make sure your images are high quality and relevant for the audience who will be viewing them. If you're using stock images, find royalty-free ones that fit in with your brand identity and look professional rather than cheap or amateurish (if possible).

Thirdly and finally, keep things simple! Don't overdo it with too many colors or fonts – pick one color scheme per roller banner and stick with it throughout all design elements (logo included). Keep it consistent throughout all print pieces as well; avoid using different colors for each new piece of collateral when possible because this can be confusing for consumers who might not realize they are looking at two separate products/services offered by different companies or organizations.

1) Keep it simple

Keep it simple.

That’s the best advice I can give you when designing your roller banner. You may want to include lots of information and images, but too much can be overwhelming for your audience and make them forget what you want them to remember. If a designer is given too much freedom, they will think of every possible detail and add it into their design – which can make the end result look cluttered or messy.

So how do we keep our designs looking simple? By making sure everything has its place, that’s how! A great example of this is actually right on your laptop screen right now: Apple products have a very clean design look because they know exactly what belongs where visually speaking - all the buttons are in an intuitive location so they're easy to find; no one has ever had any trouble finding an apple mouse button either!

2) Have a clear call to action

In this section, we'll discuss what a call to action is and how you can use it in your roller banner design.

A call to action (CTA) is a phrase that encourages your audience to take action on something they've just seen. It could be anything from clicking a link or signing up for an email list, to buying something online or donating money.

The goal of using CTAs in your roller banner design is simple: get people to do what you want them to do by making it easy for them. If people are scrolling past the CTA without being tempted into actioning, there's probably something wrong with either the CTA itself or how the design has been laid out. Think of QR codes to scan for reviews or a discount code to take note of for your site.

3) Use good quality images

  • Use good quality images

Images are an important part of any banner, but you need to make sure that they're the right size and resolution for your roller banner. If you use low-quality images, it can be hard for people to see your information clearly, which means that they won't be able to read what's written on the banner. This means that your message isn't getting across properly, which is never a good thing!

4) Use the right size of logo

When designing a roller banner, one of the most important elements is your logo. The size and placement of your logo is crucial for creating a good design.

The ideal size for your logo will be about the same size as the text on your banner, so that it stands out from the rest of your text and grabs attention quickly. It should also be placed in the center of the banner, so that it doesn't get lost among other elements or crowd other content when you're scrolling through images on social media.

The best way to make sure that your logo shines through is by using black and white or single colour design elements throughout all aspects of your branding: logos, posters, brochures etcetera! This ensures they stand out against their peers without looking too busy with colours or designs elsewhere on the page -- especially if there are lots going on around them (like banners).

If your roller banner design is clear and simple, with the right elements present, the aim is that it will give you ROI (Return On Investment).

As the name suggests, these banners need to be simple. They should have one clear message and no more than a few elements. Imagine your banner as a window into your business; if it’s too cluttered, people won’t want to look through it.

The aim is that your roller banner design will give you ROI (Return On Investment). This means that people who see the design and choose to do business with you should make up for all of the costs involved in producing and installing the banner within a certain amount of time.

2023 has come with an expansion of how we connect so it might be worth adding a QR code and social links on your banner too to ensure that your customers can connect with you with the technology they prefer.


As you can see, the design of a roller banner is very important. It’s the first thing people will see when they approach your stand and it should give them an idea of what your business is all about.

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